NEW! The Play Zone with The Soft Brick Company

NEW! The Play Zone with The Soft Brick Company image
We're excited to introduce a NEW soft play zone with The Soft Brick Company to Baby to Toddler NEC. 
For over 30 years, The Soft Brick Company have designed & manufactured the safest and highest quality soft play, including soft toys for babies & toddlers. You'll find The Soft Brick Company's play areas all over the country! They have spent a long time gathering the best designers and manufacturers to ensure they provide the highest quality design for your little ones to play.

This weekend at Baby to Toddler NEC, let your little ones' imaginations run wild in a fun-filled play area, with an under the sea theme - baby sharks, ball pits, mirrors, giant sea animals and more! Once you've finished shopping, take a break and let your tots play. The Soft Brick Company will be on stand B55 all weekend, so come along and join in on the fun for FREE!