The Gro Company was founded in 2000, the result of two parents battle to get their baby to sleep at night. Practically unheard of in the UK, an Austrian sister-in-law introduced them to baby sleep bags, and after the amazing 12-hour sleep as a result, Grobag was born. Wanting to spread the word to other sleep-deprived parents, our founders gave themselves a target of 10 years to get the UK from 0% to 80% baby sleeping bag usage but managed it in 5.
Gro make products that help make parenting easier to high quality and safety standards. The Grobag alone has won over 75 awards and has a unique recommendation from The Lullaby Trust, the UK’s leading SIDS charity.