The Soft Brick Company

NEW! Soft Brick Play Zone

Make sure you head over to stand B55 to entertain your little ones within the NEW Play Zone with The Soft Brick Company. 

For over 30 years, Soft Brick has designed and manufactured the safest and highest quality soft play, including soft toys for the baby & toddler markets. We believe a great reputation is built on the back of a great quality product offered at excellent value for money. All our products are made in Britain where we combine skilled manufacturing with precision engineering to supply bespoke, soft play product throughout the UK and worldwide; including both commercial and domestic locations.
We are unrivalled in our quality and specification and our flexible design service is the best creative solution for all your soft play requirements. Our products are designed and manufactured to the highest safety standards – full compliance with British Safety Standard BSEN1176 and RoSPA safety guidelines.
Much imitated, but never bettered - nobody designs more play value into their play range than Soft Brick – not all soft play is the same!